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Right Intention: Liberals Journalists Don't Get It

Friday, January 21, 2005

Liberals Journalists Don't Get It

CBS is pondering some changes:

The CBS chairman, Leslie Moonves, said on Tuesday he is planning to introduce significant, potentially revolutionary changes to the format of "The CBS Evening News" when Dan Rather departs as anchor in March.

Radical new changes? Fair and balanced reporting, perhaps?

Mr. Moonves said the moves were likely to include a shift toward multiple anchors and away from what he called the "voice of God, single anchor" format that has been used throughout most of the history of network television news.

Oh well, one can always dream.

I've got news for you Les. It's not the format. The reason your ratings are sliding is that virtually all of the network, cable, and print media is liberal. And promoting news coverage that tilts severely to the left leaves you competing for less than half of your potential audience. Jim Geraghty explains it here:

It's interesting that CNN has lagged behind Fox for a couple of years now, and tried a variety of approaches (remember the ads touting Paula Zahn as "a little sexy"?). There's one approach that CNN hasn't tried, as far as I know. Nor has CNBC tried it, or MSNBC: Emulating Fox by trying to attract the right-of-center audience.

Let's assume, for the sake of argument, that the results of this year's presidential election represent the news-watching and news-reading population as a whole. This would mean that 51 percent or so of the public is right-of-center in one way or another, and 49 percent is left-of-center in one way or the other.

If you're a conservative, chances are you prefer Fox News. You often sense that the "mainstream" networks don't give a fair shake to your leaders, your party, your views, or your beliefs.


Simple isn't it? If you play it straight, you will gain viewers.

But it's striking how much that message is resisted by the MSM. Despite their protests to the contrary, it's almost as if the MSM believes it is their obligation to spread liberal dogma, regardless of the cost. How else do you explain it? Their customers are telling the networks that they don't like the product. The networks are saying "F*** You. We know better. We will tell you what you should think." So the viewers go to Fox. If Fox had the reach of the ABC, CBS and NBC, I bet their ratings would be equal to the other three combined. Rupert Murdoch is laughing all the way to the bank.

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